The Spokesperson and Public Relations Department is working to achieve maximum positive exposure for the activities of the IMA and doctors struggling to advance medicine in the political, legal and public arenas. The department aims to strengthen the connection between public doctors the general public through media projects, initiation of medical health education and information.  The department serves as an information channel for physicians with regard to IMA activities and its undertakings with the aim of promoting medicine in Israel and providing media consulting services to the IMA.